About Phalri Media Pvt. Ltd.

Phalri Media Networks LLP.

Shaping Narratives. Empowering Voices. Informing India.

• Truth • Credibility • Impactful

About Us

Founded in 2025, Phalri was created to build and scale credible media platforms for a digital-first audience.

The media landscape is evolving rapidly, but trust, clarity, and purpose often get lost in the process. Phalri was created to address this gap by building digital-first media properties that balance speed with responsibility and reach with credibility.

As the parent company of NovaPost 24by7, Phalri focuses on creating and scaling media platforms that deliver accurate, relevant, and impactful content across digital channels. Our role is not just to publish content, but to design systems where information flows responsibly from creators to audiences.
We combine strong editorial standards with modern distribution strategies to ensure that content is not only produced with integrity but also reaches the right audience in the right format.

With a long-term vision of building scalable media brands, Phalri is shaping a sustainable media ecosystem that prioritizes trust, adapts to digital behaviour, and grows with its audience.

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Our Vision


To become one of India’s most trusted and influential media houses by setting new benchmarks in independent journalism, digital-first storytelling, and ethical reporting.

We envision a media ecosystem where information empowers citizens, strengthens democracy, and amplifies voices that deserve to be heard.

Our Mission

  • To deliver fact-driven, unbiased, and relevant content across news, digital media, and video platforms To harness technology and creativity to make information accessible, engaging, and impactful To nurture responsible journalism that prioritizes truth over trends To build scalable media brands that resonate with India’s diverse and dynamic audience

What We Do

At Phalri, we design, build, and scale media platforms that thrive in the digital era.

1 Digital News Publishing

Through NovaPost 24by7, we provide comprehensive news coverage across multiple categories including national affairs, politics, business, technology, entertainment, social issues, and regional developments. Our editorial process emphasizes accuracy, depth, and context.

2 Video & YouTube Media

We create compelling video content that blends journalism with storytelling—ranging from news explainers and interviews to ground reports and opinion-driven formats—tailored for today’s fast-moving digital audience.

3 Content Strategy & Media Production

Phalri specializes in end-to-end content creation, including editorial planning, scripting, video production, graphic storytelling, and audience growth strategies.

4 Talent & Collaborations

We actively collaborate with journalists, creators, analysts, and storytellers across India, building a strong network of contributors who bring local insights and national relevance.

Why Phlari

Digital-First Mindset

Built for today’s platforms and tomorrow’s audiences

Credible Journalism

Strong editorial ethics and verified reporting

Indian at Heart

Grounded in India’s realities, voices, and diversity

Scalable Media Brands

Designed to grow across platforms and formats

Our Editorial Philosophy

We believe journalism is a responsibility, not a race.
Every piece of content published under Phalri adheres to:

Accuracy before speed

Context before conclusions

Public interest above all

Context before conclusions

Our Flagship Brand – NovaPost 24by7

NovaPost 24by7 is Phalri’s flagship news platform, delivering 24x7 updates, in-depth coverage, and impactful stories from across the nation. It represents our commitment to continuous, reliable, and responsible journalism—anytime, anywhere.

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Looking Ahead

Phalri is continuously evolving—expanding into new formats, deeper regional coverage, investigative journalism, and innovative media experiences. Our goal is simple yet ambitious: to redefine how India consumes news and digital content.

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